I have no idea why acronyms are popular. None of them provoke "power and envy" really. Just random numbers. I know some car manufacturers use numbers to display engine size or power output. I think Infiniti does that. But still. Why do you need to know its power output from its name? Half of the new luxury brands that use acronyms just seem to be using random letters or numbers. Lincoln has MKZ, MKX, MKS and the MKR Concept. As far as I can tell, they are just random letters. Same with Cadillac outside of DTS (DeVille Touring Sedan) and STS (Seville Touring Sedan).

Either way, I just like easy to pronounce, simple, traditional names such as Taurus, Impala, Malibu, Stratus and so on. I don't even mind if the name has absolutely nothing to do with the vehicle.