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I voted against Saab. 
I'm not sure where does Saab fit in the pricing spectrum. As I assume it is and is marketed as a premium label, I would hope that the standards of quality are appropriate to the desired image.
I remember recently driving on a suburban multi-lane surface road. In front of me in different lanes were two sedans a Chevrolet and a Pontiac. Without the trunk keyhole cover emblems, I would not know them apart.
I think Buick is doing much better now, with portholes on its Lucerne models. I read the stories in 2003 about how much of a joke it was to resurrect the 1950s styling of Harley Earl, Sr. Brand identity is one half of a car's success. The other half is enticing new and younger buyers. Thankfully the average Buick buyer is no longer over 50 years of age.
I'm not sure where does Saab fit in the pricing spectrum. As I assume it is and is marketed as a premium label, I would hope that the standards of quality are appropriate to the desired image.
I remember recently driving on a suburban multi-lane surface road. In front of me in different lanes were two sedans a Chevrolet and a Pontiac. Without the trunk keyhole cover emblems, I would not know them apart.
I think Buick is doing much better now, with portholes on its Lucerne models. I read the stories in 2003 about how much of a joke it was to resurrect the 1950s styling of Harley Earl, Sr. Brand identity is one half of a car's success. The other half is enticing new and younger buyers. Thankfully the average Buick buyer is no longer over 50 years of age.