Delete a Message
They could use the more upscale Mercury badge and target the VW Jetta, Subaru Impreza and other more premium small cars.
European Fords are much too small to be "luxury" of any sort.
Is luxury incompatible with small in USA ?
The Mondeo could be a good choice for that I think. In Europe the Mondeo has a reputation of very good build quality, so I guess that it could be sold at a higher price than a normal US Ford (which fits the Mercury idea then)
The same could be said for the Mondeo. I think a good full-size Grand Marquis/Sable replacement could come from the Australian Falcon.
The Australian Falcon would be a good one too, I suppose.