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Maybe if Plymouth hadn't been canceled there'd be somewhere to put the imports, but Chrysler is supposed to make luxury cars and Dodge is supposed to make performance cars (like Pontiac, this doesn't mean they actually do). They need big engines and big platforms,
aah, forget these ideas. these associations of brand-names with their products is obsolete today.
just look at chevrolet. gm has reached the worst reputation-crash during the last years. what stands the name "chevrolet" for in the past, what is it now? This crushing down began in the 80ies -compare a mid-80ies pontiac le mans with one of the early 60ies- and was getting worse year-by-year.
do you know, what is sold under the brand "chevrolet" right now over here in europe? except a very few (unknown and unpopular) us-vehicles, chevrolets are rebadged korean daewoos! no kidding, they took the name chevrolet, because the name daewoo had a bad reputation, especially since daewoo europe was going bankrupcy.
chevrolets in south america are rebadged german opels today.
total bizarre: in russia they are selling now the ancient, antique lada niva-jeep from soviet-times (still based on the 1966 fiat 124 resp.its 1970+ lada-derivate) as chevrolet.
can it be going worse with such a destroying of a brand-reputation?
by th way: a colleague is always pissed, when i am asking him, if his car is closer to a dawoo matiz, an opel corsa or a lada niva. he drives a 1989 corvette.
