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The news is not so fresh, but I'm maybe not the only one to have missed it: DS is no longer a sub-brand from Citroën, it has become officially the third make of PSA on 3 March 2015 (fr. The audio part of the English dubbed version seems to be mixed with the German one...).
Don't say Citroën DS5 anymore, but say hello to the "new" DS 5:
Legacy is there, as the (already used) DS logo is still made of 3 chevrons
The video ad of the brand: Spirit of Avant-garde.
I know that the name Citroën wasn't used in China, but the DS "brand" over there was just due to the joint-venture with Changan (Changan PSA Automobile - CAPSA). We're here talking about the worldwide name of the cars.
• Remaining job for PSA: updating of the media. If the PSA website has now the 3 logos and uses the terms premium brand for DS, some pictures would benefit from being updated. And driveds.com is still credited to Citroën
• Job to be foreseen by the IMCDb crew: to check carefully the details on side and rear views of the cars to differentiate the ""new" vehicles from the former ones, to avoid mistakes in the identifications. Should we prepare a generic name for the "impossible to identify" ones?
Don't say Citroën DS5 anymore, but say hello to the "new" DS 5:
| 
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Before | After |
Legacy is there, as the (already used) DS logo is still made of 3 chevrons
The video ad of the brand: Spirit of Avant-garde.
I know that the name Citroën wasn't used in China, but the DS "brand" over there was just due to the joint-venture with Changan (Changan PSA Automobile - CAPSA). We're here talking about the worldwide name of the cars.
• Remaining job for PSA: updating of the media. If the PSA website has now the 3 logos and uses the terms premium brand for DS, some pictures would benefit from being updated. And driveds.com is still credited to Citroën
• Job to be foreseen by the IMCDb crew: to check carefully the details on side and rear views of the cars to differentiate the ""new" vehicles from the former ones, to avoid mistakes in the identifications. Should we prepare a generic name for the "impossible to identify" ones?